The Showroom
In your hand. On your wrist.
Two ways to meet the Squid before it is yours: turn it to every angle, or see it on your own wrist at its true size.
I
In three dimensions
Turn it in your hand.
Every angle, from the dial to the clasp, as if it were on the table in front of you.

In three dimensionsOpening soon.
II
On your wrist
See it on your own wrist, at its true size.
Your photograph never leaves your phone. Nothing is uploaded, nothing is kept.

On your wristOpening soon.
- IMeasure your wrist
A tape or a strip of paper around the wrist, where the watch would sit.
- IITake one photograph
The back of your wrist, hand in a loose fist, taken from above.
- IIIWear it
The Squid appears at its true size. Slide it along your arm, then keep the picture or send it to someone whose opinion matters.
Or with a person
Meet the watch, and the people behind it.
A page can show you the details. A conversation can tell you why they are there.
When you are ready. Not before.